Whenever I'm asked about the inspiration behind V's, my mind invariably travels back to the cherished days of my youth in Tucson, Arizona, where visiting Nick’s Barbershop with my father was a cornerstone of my childhood. Those visits were more than just routine haircuts—they were a rite of passage, a shared experience, where, as a boy, I felt a profound sense of belonging, watching and learning from the men around me.

In 1994, with the birth of my son, I found myself yearning to recreate these core memories in the barbershop. I wanted to give my son the same unforgettable experiences of bonding and human connection. However, my search through Phoenix and beyond left me empty-handed, unable to find a place that resonated with the same spirit and warmth of the classic barbershop. This gap inspired a bold leap.

Despite my lack of industry knowledge and not being a barber myself, I was driven by a vision. In 1999, I proudly opened the doors of the first V’s Barbershop. Our mission was simple yet profound: to recreate that timeless, authentic barbershop experience, where fathers and sons could bond over the simple yet significant ritual of a haircut.

At V's, we strive to offer more than just premium haircuts at a reasonable price. We create experiences that foster lasting memories, just like the ones I recall so fondly. The passing of my father in 2003 only deepened my commitment to this vision. V's Barbershop is a tribute to him and to all the fathers and sons who enjoy spending time together.

I hope that V's Barbershop becomes a part of your story, a place where bonds are strengthened and cherished moments stand the test of time.

Authentically,
Jim Valenzuela

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AI Resistant

Let's face it... old-fashioned haircuts can’t be replaced by fancy new technology. Barbershops aren't going to be interrupted by advancements in AI any time soon!

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Details Matter

V's is all about the details. From the vintage Koken barber chairs to the sports memorabilia on the wall, our signature look and feel is a formula that's easy to follow. We've chosen each detail with care, so you don't have to.

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Truly Authentic

At V's, we're proud to offer an authentic barbershop experience, where clipper haircuts and straight-razor shaves are our specialties. It's straightforward, traditional, and we do it better than anyone else.

V’s Barbershop didn’t become an award winning barbershop simply by giving a good haircut. What guys have come to love about V’s is the total experience, the fact that it’s a guy’s place – the masculine look and feel, the signature checkerboard floor, the distinct barbershop smell. A guy gets his own remote to his own TV. It’s his barber, his barber chair, his neighborhood barbershop. V’s becomes his sanctuary.

And that’s just the way we like it. Stop in and stay a while. We take our time with every haircut, every shave, every facial and every service comes with a hot or cold towel and relaxing shoulder massage. V’s has mastered the formula of a great barbershop.

Best of the Barbershops

Our average sales per store are among the highest in the industry. Take a look at item 19 of our FDD and see the difference.

Protected Territory

You'll have the exclusive rights to V's Barbershop in your market, protected by a 5-mile radius throughout the term of your franchise agreement.

DEDICATED SUPPORT

V’s places franchisee support at the forefront of our mission. Simply put, we are there with you every step of the way.

KEEP YOUR JOB

In many circumstances, franchisee’s can be ‘semi- absentee’ owners.

REDUCED ROYALTIES

Eclipse $500,000 in annual sales, and your royalty rate drops from 6% to 3.5%.

CLOSE RELATIONSHIP

V’s does not view franchisees as a number – you are a part of the V’s family and treated as such.

V's By the Numbers

TOTAL ESTIMATED COST: For pricing on multiple units and for the latest facts and figures please review the Franchise Disclosure Document.

$50,000

Recommended Liquid Capital

$40,000*

Franchise Fee
(included in total cost above)

3%

Advertising Fee

ROYALTY FEE

6%

of gross sales up to $500,000

3.5%

of gross sales above $500,000

TERM

10 YEARS

with unlimited

5 Year

renewal terms

TERRITORY

5 Miles

or a population of

50,000

*$36,000 if you have been honorably discharged from the US Armed Forces. For pricing on multiple units and for the latest facts and figures please review the Franchise Disclosure Document.

V's Barbershop has provided several million haircuts since opening in 1999. We've done about $90 million in systemwide sales to date.

“Every guy should be here. Period. Forget your girlfriend’s salon, say goodbye to your mom’s stylist, it’s time to MAN UP! Best shave EVER!”

Alex S.

CONSISTENT CASH FLOW

On average guys get a haircut every 2 to 4 weeks. It’s predictable and easy to project.

No waste industry

Unlike a restaurant franchise, nothing spoils.

CONTINUOUS GROWTH

No matter the condition of the economy, hair keeps growing!

UNDERSERVED MARKET

If you’re a guy, you know your choices for a haircut range from bad to worse. We’ve been told again and again: men don’t want to go to a high-priced women’s salon and they don’t want to go to a discount place where they get a revolving door of “stylists” and a mediocre cut every time.V’s is exactly the environment guys are looking for and at just the right price.There are approximately 125 million men in the U.S. and they all need a haircut!

RECESSION RESISTANT

Barbershops are often considered recession-resistant for several reasons. Firstly, haircuts and grooming services are seen as essential personal maintenance, with many people prioritizing these services even during economic downturns. Secondly, barbershops often foster a strong sense of community and loyalty among their clientele, which can lead to consistent patronage even during economic downturns, as customers prefer to stick with their trusted barbers.

UNCONSOLIDATED INDUSTRY

Our competitors are largely made up of “mom and pop” shops and low price, convenience salon-style shops. We haven’t found a single, dominant barbershop chain that offers the real formula that we know works.

DEVELOPED CONCEPT

We’ve been perfecting the V’s Barbershop concept since 1999, and have mastered the art of building and operating a high-class barbershop. Our system is time-tested and constantly improving.

Team of Experts

The V’s management team was behind the resurgence of upscale barbershops in the United States and they are always available to assist you. You will truly be in business for yourself, but never by yourself.

BEST OF CLASS

Because of V’s success, we’ve been able to attract and retain the best barber talent in the industry, offering wages significantly higher than industry averages. V’s corporate staff will provide that same support to you.

Industry Leading TRAINING

You’ll receive a 3 day training at V’s headquarters and a week of on-site training plus 3 separate step-by-step manuals on how to open and operate your shop. You’ll also have V’s corporate staff behind you all the way.

IT'S A BARBERSHOP!

A business investment has never before been this fun. Customers tell us all the time how much they enjoy coming to V’s – whether they’re looking for their regular cut and a chat with the guys or a Saturday outing with their son – V’s is their place. And now it can be your place. V’s Barbershop is a business that’s easy to understand, with predictable cash flows, no spoilage and is fun to operate. If history has taught us one thing, it’s that the barbershop business has stood the test of time – it’s not a business that fades in and out of fashion like other concepts and ideas.

Frequently Asked Questions

HOW MUCH DOES A V's BARBERSHOP FRANCHISE COST?

The total cost of a V’s Barbershop ranges from $326,500 to $602,450. This includes a $40,000 franchise fee ($36,000 for each subsequent unit or if you have been honorably discharged from the US Armed Forces), the cost to build, equip and stock your store and operating capital for the first 3 months. For pricing on multiple units and for the latest facts and figures please review the Franchise Disclosure Document.

HOW MUCH MONEY DOES A TYPICAL V's BARBERSHOP GENERATE?

Our Federal Disclosure , in Item 19, provides you with historical average unit volumes to assist you in your financial evaluation of our opportunity. In our mutual evaluation process, you will be encouraged to talk with our franchisees so they can share their individual financial information with you.

I'M NOT A BARBER MYSELF. HOW DO I FIND THE BEST BARBERS?

At V’s we know that the hiring of competent and friendly barbers / cosmetologists is critical to success. V’s will provide you with various ad templates and tools for recruitment of your initial staff. V’s will assist you in evaluating barbers / cosmetologists that have not only the skill, but also the temperament to make your V’s a success. Lastly, history has taught us that once you employ barbers/ cosmetologists that value the high quality and above market earning potential at V’s, they tend to be a stable and dependable workforce. We will offer the services of our staff and our Director of Barbering. With our combined years of experience in the barbering and cosmetology industry, we will are familiar with the challenge of finding qualified staff and we will help you to work within your municipality to assist you in hiring a staff that is best for your barbershop.

I’M NOT A MARKETING EXPERT, HOW DO I BUILD SALES?

Advertising Fees are used to build the V’s brand and to increase sales at your V’s. V’s has developed ads for a number of placements including in-store use, social networking sites, traditional print media, internet and e-mail campaigns.These ads are kept current and are available to use as needed. In those areas with a concentration of V’s Barbershops, a portion of the advertising fees will go directly to the placement of a media campaign. In those areas with few stores, V’s corporate staff will assist you with your local store marketing campaigns. V’s strongest form of advertising is word-of-mouth, so we firmly believe in being part of the community–supporting youth sports teams, sponsoring father and son tournaments, giving to local schools and charities.

HOW DO I FIND THE RIGHT LOCATION FOR MY BARBERSHOP?

The real estate team at V’s Barbershop works very hard at identifying the best locations in each city. Once you become a franchisee, you will also work with V’s team to research and suggest outstanding V’s Barbershop sites.

WHAT IF THERE'S ALREADY A V’s BARBERSHOP IN MY CITY? IS THERE MORE OPPORTUNITY?

The market for men’s grooming services is large and growing.With the financial impact of the Baby Boomers increasing, V’s is ideally situated to cater to this conservative demographic. Nonetheless, V’s will not saturate markets and firmly believes in giving our franchise community maximum chance of success. So even if a V’s Barbershop exists in your area, there may be demand to support more stores. Ask your V’s Representative to discuss opportunities.

I'VE NEVER BUILT A STORE BEFORE. HOW DOES IT WORK?

As a member of the V’s Barbershop family, you’ll be guided through all phases of the site selection, lease negotiation, construction, training, grand opening and on-going marketing and operations processes.

“Consider an afternoon at V’s… Welcome to the new American barbershop – still a place to get your mop chopped and jaw about sports, but updated with higher-end services and all the comforts of a great sports bar or an exclusive men’s club.”

Men's Journal

V's NAMED BEST OF THE VALLEY FOR THE 19TH TIME!

Every year, Phoenix Magazine asks the greater Phoenix public to vote for companies in more than 200 business and leisure categories based on quality of product, service and customer satisfaction. As of 2023, V’s Barbershop has won the coveted #1 spot for "Best Men's Haircut / Barbershop" 19 times. We think that this is a quite a feat here in the spa capital of the world!

V’s RANKS TOP 10 IN "RANKING ARIZONA"

Once again V’s Barbershop is named the Best Full Service Barbershop by the readers of Phoenix Magazine, the leading lifestyle magazine in the Valley. We’re very humbled to be given this award again and thrilled that we’re still the Valley’s favorite barbershop!

In addition to your standard services, V's has a few packages for customers. Our service offerings are simple; they’re masculine. We offer shampoos, haircuts, old-fashioned hot lather shaves, beard and moustache trims, and facials with a face massage. We’ve also combined some of our favorite services to create the perfect package deals:

The Works

Includes a shampoo, haircut and a relaxing, old-fashioned, straight-edge shave with loads of hot lather, hot towels using only the best products.

The Whole Deal

We start with The Works (shampoo, haircut and old-fashioned, straight-edge shave) and finish with a relaxing facial and thorough face massage.

The Big Day

A guy getting married has got to look and feel his best. We’ll give the groom and groomsmen The Works package and a complimentary cigar to boot.

The Clean-Up

One of the simplest things a guy can do to keep looking good between haircuts is to get a neck shave. No problem for V’s customers – it’s FREE

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Brochure Access

V’s is all about details, from the barber chairs to the photos on the walls. Each item in the shop is chosen with care for the smallest detail.

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